Afghan heritage, reimagined.
Modern heirloom jewelry
for the stories you’ll carry forward.
Every heirloom begins
with a story.
King Noor LA was created to honor where we come from and reimagine what we carry forward.
Every collection begins with something inherited — a memory, a tradition, a symbol, a stone — and is reimagined into jewelry meant to become part of yours.
Chirma
Inspired by the language of Afghan embroidery.
For generations, chirmadozi has transformed thread into symbols of beauty, identity, and belonging.
CHIRMA carries those same motifs into precious metal—creating modern heirlooms rooted in Afghan craftsmanship and designed for everyday life.
Paivand
Connection, carried forward.
A collection inspired by the bonds we inherit, the places we come from, and the stories we continue to carry.
For the daughters who inherited memory before heirlooms.
— Angela | Founder, King Noor LA